Class of 2017 Only
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|BTEC Creative Digital Media Production||600/6831/0|
Key features of the BTEC Firsts in Creative Media Production
The BTEC Firsts in Creative Media Production have been developed in the digital media production sector to focus on:
- Providing an introduction to learners who want to study in the context of the vocational sector
- Education and training for those who work or who are intending to work in the digital creative media industry, including entry level work as assistant web designers, editorial assistants, junior photographers, assistant game designers, production assistants or games testers.
- Providing opportunities for those who work or are intending to work in the digital creative media industry to achieve a nationally recognised Level 2 vocationally specific qualification
- Providing opportunities for learners to gain a nationally recognised vocationally specific qualification to enter employment in the digital creative media sector or to progress to higher education vocational qualifications such as the Edexcel Level 3 BTEC First Certificate in Creative Media
- Providing opportunities for learners to develop a range of skills and techniques, personal qualities and attitudes essential for successful performance in working life.
75% of the qualification is internally set and assessed by the classroom teacher. Grading of these internal units is on a Pass, Merit, Distinction and Distinction* basis. The final award is worth one GCSE. A Pass is worth one GCSE at C grade, a Merit is equivalent to a B grade, a Distinction is equivalent to an A grade, and a Distinction* is equivalent to an A*.
25% of the qualification is externally assessed via a paper-based exam. Edexcel sets and marks these assessments. The external assessment will be one hour and will be undertaken by the learner under examination conditions.
All tasks are presented in a work-related context, to better prepare students for work or further study in digital media production.
If learners do not achieve at Level 2 they may be awarded a Level 1 grade. Learners whose level of achievement is below a Level 1 will receive an unclassified U result.
Unit 1: Digital Media Sectors and Audiences
In this introductory unit, learners will explore the digital media industry and all the five sectors that fall under it (Digital Moving Image, Digital Audio Production, Digital Publishing, Website Production and Digital Games Production). They will explore the different types of audiences and how audiences can engage with each sector.
Learners will also be given an introduction to wider media landscape, the organisations within it, how they are funded and their working practices. They will learn to look at ‘the bigger picture’ of local, national and global media and how organisations of all sizes and structures produce media.
This unit will be externally assessed.
1. to understand digital media sectors, products and platforms.
2. understand audiences for digital media products
Unit 2: Planning and Pitching Digital Media Products
In this unit, learners will use their verbal, written and visual communication skills to enable them to formulate, develop and pitch ideas for a product, which they plan to produce.
Coursework task: To formulate, develop and pitch an idea for a new mobile phone app.
- understand how to develop ideas for a digital media product
- pitch ideas for a digital media product
- produce planning for a digital media product
Unit 3: Digital Moving Image Production
In this unit, learners will investigate key features of digital moving image productions, including structures and generic conventions. Practical production focuses on the use of camerawork and how it is used to convey meaning in a specific product.
Coursework task: To create a 30 second television advert for a new tea product.
- understand key features of moving image production
- understand technical construction of a digital moving image production
- produce and review a digital moving image production
Unit 4: Digital Publishing Production
In this unit, learners will gain the knowledge and skills required for design and development of digitally published products. They will also understand how to source materials and combine them to create a whole product. Learners will organise and manage the production of a digitally published product.
Coursework task: To create an online e-zine for the students of Soham Village College.
- know about digital publishing opportunities
- understand use of digital publishing technology and techniques
- produce material for digital production
Unit 5: The Media Industry in Context: The World or Work
In this unit, learners will investigate employment in the media industry. This will include studying the advantages of different contracts of employment and how recruitment practices are changing across all of the media sectors.
Coursework task: Students will create a portfolio of their work throughout the course, along with a working CV.
Elements of this unit will be included in the external assessment.
- understand professional working practices
- know about employment in the digital media sectors